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Considering Direct Mail Marketing? Good idea.
Direct Mail has been around forever and is still considered the most personal style of advertisement because no other medium can give you the ability to touch and feel it like mail does. There are many things to think about before you jump into a bulk mailing campaign; who your customers are, how you're going to reach them, and how many potential customers can use your product are just a few.
Do lots of research on direct mail, it never hurts to know more than you should. Keeping mail pieces that you have received is good too because it lets you get ideas from businesses that are in the bulk mail game already, and knowing what your competitors are doing can be an advantage.
Determining your mail route strategy is a very important factor. What neighborhoods will produce the most potential customers? Income, location, and household count should be three big decision makers when figuring out your mail distribution. Creating a database from current customers is a good strategy too, and sending direct mail to these current customers with coupons and upcoming sale items keeps these customers coming back for more. But know that there are potential customers out there awaiting your mail piece, you just have to know how to find them.
Creating your mail piece can become the tricky part. You need to have something that will catch the customer's eye, whether it is a great photo on the front or "SALE" in big letters, that always gets me to look. But the designing of your mail piece is part of a whole other department.
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