How to Get Golden Keywords For Marketing Research

By Brian G Armstrong

Job Vacancy Indonesia, Employee, Vacancy 

Just about any of your internet marketing efforts begin with finding keywords that people are actually searching for that you can use to get traffic. One of the most solid ways to get visitors to your website is through the search engines.

Start your research by brainstorming a list of keyword phrases that match what your website will be about or what you believe people are searching for when you want them to find your website. I've found that using a spreadsheet is the best way to keep track of your keywords. If you don't currently own Microsoft Office, you can use Google Docs or OpenOffice.

Once you've found most of the broad keywords, organize them into groups or categories and then find other keyword phrases that make that original keyword phrase more specific and indicate people that are doing the search are more likely to buy vs. those that are simply looking. If you are trying to sell a Nikon camera, you may want to include a specific model type or feature of the camera people will be searching for. Every additional detail someone types in the search engine usually indicates individuals being much closer to making a purchase.

There are a couple of websites that can be used to determine how many searches are done on a monthly basis. Once you determine this, add this information to your spreadsheet. It will come in handy when you need to see which keywords are worth pursuing vs. those that will be a waste of time. The two websites that you'll be using are Google Adwords keyword tool and the freekeywords.wordtracker.com website. Both of these will give you keyword ideas and the number of monthly searches.

When you have data about how many searches get done on these keywords, you'll need to cross reference the competition. You'll need to know how many other websites there are on the internet that contain your keyword phrase. Google has in its index a lot of websites and you'll be able to get some data on how many pages Google has where your keyword phrases are being used.

There are some search parameters that you can use, especially with Google that will give you some indications of how much competition there really is for these keyword phrases. If you do searches with the allintitle or allinanchor options with your keyword phrases, you'll have an especially good idea of which of those keyword phrases you should go after with your website.

As far as what numbers you're looking for, go with a minimum search volume of 100 searches per day or 3000 searches per month. Of course, if you have a very specialized site, or something that doesn't require as much traffic, you may still be able to go for keyword phrases with less than 100, but make that your baseline. As far as competition, go for keyword phrases that have less than 10,000 allintitle or allinanchor. The higher the competition, the harder it will be to get your website ranked in the search engines.

Finding keywords is just the start. Once you have your keyword phrases, you'll need to place those strategically in your web pages including in the page title, h1 tags, and within the content of the page itself. Ideally, you'll have about a 3-5% keyword density. What this means is that you'll use your 2-3 word keyword phrase about 1-2 times for every 100 words. If you have a few paragraphs in your blog post or your web page, plan on about 1 keyword phrase per paragraph. If you use those keyword phrases in the right way, you'll be on your way to getting those top rankings.