Trade Show Booths For Small Companies

By Chris A. Harmen

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Many companies believe that their small budget makes getting great trade show displays impossible. Others conclude that because they can't outspend other larger firms, there is no point to having any particular convention presence at all. In fact, a smaller booth run by your emerging business can be a stronger draw than a competitor's large custom installation. The question is, how do you design your exhibits for trade shows? Good planning and careful selection of costs will lead you to a strong and wise investment in trade show booths.

Don't Compete With The Big Trade Show Displays

As a small company, it's easy to feel overwhelmed by your larger competition. In the context of conventions, however, don't think of them as your competition. When you don't have the funds to outclass them with a superior convention presence, you shouldn't try. What you should do instead is focus on making the best possible impression while staying within the budget you have. If that means a shoestring as a startup, then that's what you should do. If it's slightly more, then use that. Never push your funds to the point where cash will be too tight.

Making An Impression With Exhibits For Trade Shows

Instead of relying on fancy gadgets like the largest companies, you should focus on what is outstanding about your own company and play that up. First, determine what your goal is at this convention. If you are a very new player, perhaps you simply intend to get your name on the map. Attracting attention from the press and from others interested in your field can be a great benefit of exhibits, and doesn't require much of an investment. If your company is launching a new product, then you should ensure that the focus is on your new product, and trust that your company will see benefit from being associated with the product.

Whatever you choose as your goal, there is one crucial thing to remember. No matter how small or large your booth may be, it must always be the highest quality. Your company may be small, but you want to be taken seriously by everyone at that exhibition. In order to make that happen, you need to show that you're in this business for the long term. In the eyes of most visitors, that means having a booth that is professional, sleek, and well considered. It doesn't have to be large, but it does have to represent your company well.

Creating Lasting Value Through Brochures And Flyers

When you can't afford to spend a lot on large exhibits, you need another way to communicate the basics about your company and product. The best way to do this is with flyers and brochures. In fact, even if you have a larger booth in the future, having flyers that visitors can take home with them is a great way to further introduce them to your company's products and mission.

Great Trade Show Booths For Every Budget

Careful planning and wise choices will lead to a great display. Its size relative to your competition doesn't matter. All that is important is that it represents your company well, and that it will help people know your company better and know your product. If you have achieved that, then you'll see benefit from your exhibit.