In Advertising you will work with all aspects of marketing from strategy to concept to the execution of the strategy. You will find that most jobs on the business side of advertising include Account Management, Account Planners, and Media Buyers.
Account managers act as the liaison between the agency's various departments and the client. Their job is to manage the execution of ads by making sure that they are created within the allocated schedule and budget. Account Planners focus more on the consumer. Their job is to conduct research on demographics of the targeted consumers. They use that research to get to know what motivates their behavior in the marketplace. The job of the Media Buyer is to find media to place ads in. They use the demographic study that is done by the Account Planner to decide the best possible place to purchase ad space.
Is the Advertising Career Track for You?
Careers in advertising involve variety, compensation based on performance, creativity, travel, satisfaction from seeing ones' personal accomplishments, and contact with others. Advertising jobs are found in advertising agencies, media organizations, advertising departments in business firms, nonprofit organizations, and marketing research firms. The four major career paths in advertising are account management, creative, media and research.
Positions available in Advertising:
- Advertising Managers
- Advertising Sales Director
- Account Executives
- Account Planners
- Media Director
- Media Coordinator
- Media Buyers
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