Selasa, 19 Oktober 2010

Employee Termination from an IT Perspective

From Richard Jones

Job Vacancy Indonesia, Employee, Vacancy
 
Letting an employee go can be a dirty job, but the IT department must help do it.
It is necessary to involve IT in the employee termination process because a former employee who still has access to a company's network and proprietary corporate data is a security threat.
Moreover, it is smart to conserve certain technological resources, data, and logs in the event that the former employee or company itself decides to pursue litigation.
Finally, it is essential to integrate IT into the process to help ensure that employee termination controls are comprehensive enough to meet relevant Sarbanes-Oxley requirements.
Information security and data retention policies must be company-specific and tailored to the laws under which the company operates. Nevertheless, there are at least three broad IT principles to which a company should adhere when and after terminating an employee.
  • Prompt notification of termination.
  • Every company should have a strictly enforced policy that clearly states who is to notify whom when someone's employment is ending or has ended. This policy should also mandate that these notifications be given immediately.

    An information security contact should be among those who are notified, and this person's responsibilities should entail researching, documenting, and revoking an employee's access to the company's electronically stored proprietary information and its information systems.
  • Prudent revocation of access.

What to Do When Employment Is Terminated

In the case of a terminated employee, IT should immediately revoke all computer, network, and data access the former employee has. Remote access should also be removed, and the former employee should be dispossessed of all company-owned property, including technological resources like a notebook computer and intellectual property like corporate files containing customer, sales, and marketing information.
However, in the case of an employee whose end of employment is only imminent, IT should consult with the employee's manager, HR, and other key decision-makers to determine the appropriate manner in which to stagger the revocation of access over the person's remaining days of employment.
Just as the granting of access and security clearances should be documented for future reference, the revocation of access should also be documented, especially for legal purposes. The goal, of course, should always be to revoke access in ways that make good business sense financially, technologically, and legally.

Preemptive Preservation of Data

Every company should have data redundancy and retention policies that satisfy its business needs and adhere to applicable laws. Such policies address the backup, restoration, and preservation of corporate data in general.
However, a company should also enact policies that detail when and how IT should go about preserving potentially and particularly sensitive data, records, logs, and other materials that could be of legal significance were the company and former employee to wage a legal battle. It is especially important to do this in the case of a former employee who held a high-level position or left the company under a cloud of suspicion.
The appropriation and application of these three principles should be the collective work of the company's executive staff, IT and HR departments, and legal counsel that specializes in computer forensics and the laws governing the company's use of computing technology.
The results of this cooperative effort should be greater protection of corporate data as well as better preparedness for litigation regarding corporate data theft, hacking, and other forms of illegal or ill-advised uses of computing technology.

How to Respond to a Reference Check Request

By Susan M. Heathfield

Job Vacancy Indonesia, Employee, Vacancy


Final Thoughts on Responding to a Reference Check Request

Few employees set a goal of failing at work. Yet, employees do fail and companies and employees do part ways. Keep in mind when you are asked for a reference that every former employee deserves the opportunity to start over.
Perhaps the former employee was ill suited to the position he held at your company. Your company culture may have been a complete mismatch with the employee's needs. The employee may have had a different "vision" for the requirements of his job from that of his boss. Maybe his personal life was unraveling during his tenure with your firm.
You never know all of the details and reasons about why an employee fails or moves on. It's easy with the high performing employee that you regret losing to a better job, a family move, or a dream opportunity. It's harder with the marginal performer.
Be honest or provide minimal information. Don't do crystal ball predictions of success nor provide numerical ratings and rankings for undefined terms. If necessary, provide the minimal information that describes the former employee's performance. Whenever possible, give the employee a break and talk with the prospective employer.
The last figures I saw relating to reference checking indicated that employers are taking reference checking very seriously these days. Over 90 percent of employers check references. Whenever possible, give your former employees a break - when you can do so conscientiously.

WhaWhat Employers Can Say About You

By Alison Doyle

Job Vacancy Indonesia, Employee, Vacancy


When I worked in Human Resources I was often surprised at what employers would tell me about their former employees.  One manager told me, when I was checking references, that  the person I was asking about was always late for work.  Another person told me the candidate I was calling about wouldn't ever work overtime or help out when the office was really busy.  She added that attitude was an issue, as well.
Job seekers are sometimes surprised at what employers can say about former employees.  I received an email the other day from someone who thought that his former employer could only release his dates of employment and salary.  So, even though he was fired, he thought it was fine to say he was laid-off.
Unfortunately, that's not the case.  There are no federal laws restricting what information an employer can disclose about former employees. If you were fired or terminated from employment, the company can say so.  However, what the company says has to be factual, or it may be subject to a lawsuit for slander or libel.
That's why many companies have policies which do limit the information they will provide to dates of employment, salary, and job title.  Some companies don't though and some don't even think about what they should or shouldn't say.  Here's more information on what employers can say about you and what you can do to ensure that your story on why you left matches up with your former employer's version of your departure.

Job Searching Discrimination

By Jamie Berke 


Job Vacancy Indonesia, Employee, Vacancy

Deaf Job Searcher Loses to Hearing Job Searcher
This is a story which happened to a friend of mine. He is hard-of-hearing and uses strong PSE. He had applied for a job working with young deaf children in a mainstream progam through our local [school district]. There were 2 positions vacant and 3 people applied. They had him show up for an interview and had him spend a day with the student in class. After that, he was never called back. The [district] ended up hiring the other two people (hearing), one had minimal signing skills and the other was a house-wife from the local community who never even knew how to sign! Eventually, the [district] realized she wasn't going to work out, so they fired her just before her probation time was up (90 days according to the Union rules).
All during this lady's time of hire, my friend went and made sure he was "hire-worthy". He checked to see if there was some kind of "glitch" in his application process. None was found. The [district] still had the position posted...they never called him back. Three quarters of the way through the school year... a CODA finally applied and got the job.
Deafblind Professional's Frustration
I am deafblind and a computer professional.
I was laid off from the job due to office restruction. Since the last day, I have been faxing and emailng my resumes to recruiters and now am taking computer classes to upgrade my skills. At the beginning, I used the relay number along with my phone number on the resumes and I didn't receive any phone calls. Then I left out the phone number and replaced with my email addresses. I got many good results from the recruiters asking me to call them using their phone numbers. Sometimes, I would disclose myself that I'm hearing impaired and using the relay operators. So many times, I heard nothing from them after the calls. Very few times, the recruiters would email me with list of questions. One time there was a job opening for a help desk analyst and I had a very good talk with the recruiter and at the end all of a sudden this job required managerial experience.
It seems that many recruiters first probably realize that I use the relay operators regardless I mentioned of my deafness or not and they usually screened me out and overlooked things I have pretty good computer skills and work history. I am continuing looking for job openings over the internet. My favorite job search is www.monster.com because I got many replies from the recruiters and I had a few job interviews. My job counselor has excellent job networking with companies and government agenies.
Operations Manager Can't Get Promotion
My husband who is deaf has been an Operations Manager for 7 years with a company that teaches vocational training for the disabled. He does not have a degree but has been a very loyal employee and is willing to do everything they throw at him. A certain position became open on three seperate occassions all of which he applied for. His boss told him that he was not qualified. This, despite his 7 years with the company and the fact that she herself had just been promoted without a degree. They ended up filing the position with a staff less qualified than my husband. They later had to let her go only to fill the position with another applicant that was eventually let go. We thought by this time he would be a shoe in. Of course this did not happen and they went with a staff from another office that was looking to transfer closer to home. During his search outside of his current company, I received a call from a perspective employer via the relay service, I answerd for him and as him and was surprised when she told me (under the assumption she was speaking with my husband)I wasn't what they were looking for. I was angered and asked "Didn't you look at my resume before you called?" She responded yes, and I then questioned why, if after seeing my qualificatins on my resume would you call me if I wasn't qualified. What had changed." Her only response was that she was just calling to check. He is still at the same company but still seeking other opportunities including furthering his education.

Workplace Harassment of Deaf and Hard of Hearing People

By Jamie Berke

Job Vacancy Indonesia, Employee, Vacancy


Sometimes deaf and hard of hearing people face workplace harassment, a form of discrimination on the job. Often the workplace harassment is obvious and hurtful but deaf and hard of hearing people may not know what to do about it. That was the situation faced by a deaf woman whose job involves physical labor and whose supervisors and coworkers mistreated her. Selected sentences from the long e-mail she sent About.com follows:
I have been with this company for 10 years. I have taken the manager's test and passed 5 times. They still won't give me a chance. I don't know why. My problem is they all make jokes and fun of me for being HOH (hard of hearing). I hate it. Everyday for the past 10 years! I am also blind in one eye and that is treated as a joke. Now I am being told at my work that I am too loud when I speak. I tried to explain that my insurance does not cover new hearing aids and that one hearing aid has been broken for over 4 years. I have a hard enough time trying to pay my bills and can't even keep them up. So buying a new hearing aid is out of the question. I just seem to be getting more and more depressed. I wish I knew what kind of job a hard of hearing person can do. I am very strong physically and I can pick up my 220-pound husband. So lifting isn't a problem; it's hearing.
My recommendation was that she go to her local community college for training to get a better job, and also to her local department of vocational rehabilitation to see if they would pay for this training. However, I had a feeling this answer might be unsatisfactory, so I posed the question to readers on the About.com Deafness blog. Several readers responded, and here is an edited sampling of their comments: "I cannot help but wonder if she should also seek some legal advice. She seems to be experiencing harassment in the workplace that is based solely on her physical condition and disability. In addition, she is working in what would be described as a ‘hostile workplace,’ which may mean she is entitled to receive workman’s compensation for the psychological injuries she is experiencing."
- E. Moran
"I have provided training to the workplace on how to improve deaf and hearing relations in the workplace for the last 10 years. I would recommend sensitivity training along with bi-cultural mediation which can help the manager/supervisor understand what communication really means."
- Vicki
"The Department of Vocational Rehabilitation in your area may be able to pay for your new hearing aids. Mine were free at their cost of $3,000...I have a question: Did you ever ask your coworkers to stop laughing at you and tell them how you expect to be treated? Adults on the job can be silly. Lighten up about it and tell them to stop it. At least you’ve told them you are hoh...Ask management at your company to put it in writing as to why you’ve been passed over for your promotion."
- R.W.
"I went to the Equal Employment Opportunity Commission [EEOC]. Go to EEOC. They assign one of their lawyers to your case when they determine that you have cause...I got a large settlement... Also the company had to undergo sensitivity training by EEOC representatives. ...get a small notebook and write down every time someone bothers you, any kind of nasty comment...with the date, time, the person’s name, and exactly what happened...Arrange a meeting with HR [human resources] to inform them exactly what is happening...and follow it up with a letter...send it to your boss and HR, and keep a copy. You do NOT need to inform them that you have contacted the EEOC...When you have a record of the dates and events, send them to the EEOC to back up your claims. You should also write down the emotional effects. I wrote things like 'I went home and cried all evening and couldn’t sleep.'"
- Bandita

Legal Rights Under the Americans with Disabilities Act

Ordinary rude or uncivil behavior towards a deaf employee does not legally qualify as workplace harassment. What does qualify is negative behavior that is "severe" and "pervasive" to the point of creating a hostile or abusive environment. As an example that qualifies, the EEOC cites the fictional case of a man who has lost his hearing and whose co-workers frequently tease him for being deaf.

Legal Cases - Deafness and Workplace Harassment

In the Case of Lily Spencer (plaintiff) vs. Wal-Mart Stores, Inc. (defendant) in the United States District Court for the District of Delaware, Spencer cited incidents that she said resulted in a hostile work environment at Wal-Mart because of her deafness. She claimed there was hostility when she requested interpreters, employees refused to communicate by writing notes, and she was followed too closely. In addition, her son testified in court that her supervisor had called her "stupid." Plus, her efforts to communicate and teach fellow employees sign language was greeted with hostility. In another case, Mason vs. Wyeth (2006), ordinary teasing and pranks on a deaf employee were not considered harassment because all the hearing employees were also subject to teasing and pranks.

Final Thoughts on Workplace Harassment

Fortunately, I have never experienced workplace harassment. I did once have a supervisor who was not nice to me, but that would not have qualified as workplace harassment. I do know that whenever you face a situation that has legal implications, you should always document things. Documentation is the key to winning a case. I am not a lawyer, and readers who are presently dealing with workplace harassment should consult a lawyer.

Make Money Online (Without Spending a Dime)

From Scott Allen

Job Vacancy Indonesia, Employee, Vacancy


Making money online used to pretty much require you to have your own Web site, products to sell and some marketing savvy. But a new generation of dot-coms have arisen that will pay you for what you know and who you know without you having to be a web designer or a marketing genius.
But it's hard to tell hype from the real deal. I did a search on "make money online" and "making money online", and much of the information out there is just promoting various infoproducts, mostly about Internet marketing. I see why people sometimes ask, "Is anyone making money online besides Internet marketing experts?"
So I put together a list of business opportunities with legitimate companies that:
  • Pay cash, not just points towards rewards or a chance to win money
  • Don't require you to have your own Web domain or your own products
  • Don't involve any hard-selling
  • Aren't just promoting more Internet marketing
  • Give a good return on your time investment
In the interest of objectivity, none of the links below are affiliate links, and none of them have paid or provided any other consideration for their presence here. These are legitimate companies with business models that allow you to get paid for a wide range of activities.
Help friends find better jobs.
Sites like ReferEarns, Zyoin, Who Do You Know For Dough?, Bohire and WiseStepp connect employers with prospective employees, many of whom are already employed and not actively job-hunting, via networking - the people who know these qualified candidates. Rewards for referring a candidate who gets hired range from $50 on up to several thousand dollars - not chump change. If you know a lot of job-seekers (and who doesn't these days?), this is a great way to break into the recruiting business with no overhead.
Connect suppliers with buyers.
Referral fees are a common practice in business, but they haven't been used much in online networking sites because there was no way to track them. Sites like Salesconx, InnerSell and uRefer now provide that. Vendors set the referral fees they're willing to pay (and for what), and when the transaction happens, you get paid. uRefer also allows merchants to set up referral programs for introductions and meetings, as well as transactions.
Write.
A growing number of sites will pay for your articles or blog posts. Associated Content and Helium will "pay for performance" based on page views for just about anything you want to write about. Articles on specific topics they're looking for can earn direct payments up to about $200. The rates are probably low for established writers, but if you're trying to break into the field and have time on your hands, they're a great way to start. Also, a lot of companies are looking for part-time bloggers. They may pay per post or on a steady contract. Our Weblogs Guide posts blogging jobs weekly in the forum.
Start your own blog.
You don't have to have your own Web site, or install blogging software, or even figure out how to set up the advertising. At Blogger you can set up a blog for free in less than five minutes without knowing a thing about web design, and Blogger even automates setting up Google AdSense so you can make money off your blog by displaying ads and getting paid when people click on the ads. To make even more money from it, set up an affiliate program (see below) for books, music, etc., and insert your affiliate links whenever you refer to those items. You'll have to get a lot of traffic to become a six-figure blogger, but pick an interesting topic, write well, tell all your friends, and you're off to a good start.
Related: Monetizing Your Blog
Create topical resource hubs.
Are you an expert on a particular niche topic? Can you put together an overview of the topic and assemble some of the best resources on the topic from around the web? Then you can create topical hubs and get paid through sites like Squidoo, HugPages and Google Knol. Payments are based on a combination of ad revenue and affiliate fees. You'll get higher rates doing it on your own, but these sites have a built-in supply of traffic and tools to make content creation easier.
Advertise other people's products.
If you already have a Web site or a blog, look for vendors that offer related but non-competing products and see if they have an affiliate program. Stick to familiar products and brands - they're easier to sell. To promote those products:
  • Place simple text or graphical ads in appropriate places on your site
  • Include links to purchase products you review or recommend in a blog, discussion forum or mailing list you control
  • Create a dedicated sales page or Web site to promote a particular product
They all work - it just depends on how much time you have to spend on it and your level of expertise with Web design and marketing.
Related: How to Really Make Money on the Internet With an Amazon.com Affiliate Site
Microstock photography.
You don't have to be a professional photographer to sell your photos for money. People are constantly in need of stock photography for websites, presentations, brochures and so on, and are willing to pay for the right image. People generally search for images on stock photography sites by keywords, not by photographer, so you have the same chance as anyone else of having your image picked. Just be careful that you don't have images of trademarked brands, copyrighted art or people's faces that are readily identifiable (unless you have a model release), but just about anything else is fair game, and I promise - you'd be amazed what people need pictures of, so don't make any assumptions. If it's a decent photo, upload it. Some sites to get you started include Fotolia, ShutterStock, Dreamstime and iStockphoto. The great thing about this is that it's truly "set it and forget it".
The above list is by no means comprehensive, but it highlights some of the new and interesting ways to make money online without investing any money, without having a product of your own, and without having expert sales and marketing skills. Most of all, unlike taking surveys or getting paid to read e-mail, the potential return on your time investment is substantial.

First Time Manager

From Daniel Richards

Job Vacancy Indonesia, Employee, Vacancy 


Your first business may also be the first time you’re the boss. Becoming a skilled manager doesn’t happen overnight. Here are some tips to get you started managing workers.
Hire The Right Person For The Job
Your job as a manager begins when you’re recruiting a new employee, not on their first day of work. It may sound obvious, but finding someone who is the right fit for the job will make managing that person a lot easier down the road.
  • Take the time to match the candidate’s skills and experience with the tasks at hand.
  • Ask the same questions of all candidates so you have an easy basis of comparison.
  • Create a test or a tryout session that will help you gauge their talents in an actual work setting.
Build A Strong Company Culture
Paying a competitive wage will help you attract and retain solid performers. But motivating your workers, a crucial challenge for any manager, is about more than money. It involves creating the kind of culture or work environment for your company that sets it apart from competitors. Consider the case of software developer SAS, which was profiled on this segment on ABC's 60 Minutes.
The North Carolina company offers competitive salaries, but also created a strong culture that keeps turnover and the costs associated with it to a minimum. You can do the same by communicating early and often with your team, empowering them to make decisions and solve problems, outlining your expectations clearly, acknowledging success and learning from setbacks.
Can the elements for creating a strong culture be quantified? The Small Business Administration takes a crack at it with a list of seven ways to keep employees happy and motivated:
  • Show appreciation for a job well done
  • Involve employees in decision making
  • Contribute to the social environment by having your company participate in the surrounding community
  • Be concerned with employees’ health and well-being
  • Show loyalty to your team
  • Create a comfortable and efficient work environment
  • Respect the members of your company
Be Your Employee's Coach
Ferdinand Fournies, a former Columbia Business School professor who now runs a business coaching consultancy, tackles the issue of employee motivation in his books Coaching for Improved Work Performance and Why Employees Don’t Do What They’re Supposed To Do and What To Do About It.
Some of the topics Fournies addresses include why managers fail as coaches (they don’t understand how their workers' values differ from their own) and the different types of feedback managers have at their disposal (neutral, positive and negative).
Fournies presents 16 different reasons why employees may not be performing to your expectations including:
  • “They Don’t Know What They Are Supposed To Do”
  • “They Think Their Way Is Better”
  • “They Think Something Else Is More Important”
As F. John Reh, About.com's Guide to Management Guide, points out, there are times to stand back and times to step in and be a coach.
Why It All Matters
As Jeff Chambers, the director of human resources for SAS notes in his interview with 60 Minutes, you’ll want to keep your employees feeling good about work for more than altruistic reasons. Among the benefits of a satisfied workforce are:
  • Reduced turnover costs
  • A more experienced and skilled staff
  • Time saved on recruiting and training
Overall, it's important to keep in mind that rapid turnover is expensive and can quickly ruin a young business. Establish a coaching relationship with your employees at an early stage, and check in at regular intervals to ensure your employees view you as a mentor as well as a boss.

10 Tips for Attracting Employees

From Gerry Fung

Job Vacancy Indonesia, Employee, Vacancy 
 

What else can small businesses do to make their employment recruitment efforts more successful?
6. Offer employees some way to move upwards.
Most employees aren't looking for jobs where they’ll do the same thing for the next thirty years. They're looking for positions that offer opportunities for advancement. What will the position you're offering offer? The chance to develop new skills? A stepping stone to a position with more responsibilities? More money after a certain amount of time on the job? Whatever it is, in terms of attracting employees, be sure to get the future possibilities on the table.
7. Create an employee incentive program.
Employee incentive programs not only reward good employee performance but give prospective employees something to look forward to if they come work for you. Whether it’s an annual company-paid retreat or a program where employees collect points that they can trade in for cash, employee incentive programs can increase your chances of attracting the employees you want to hire.
8. Institute a profit sharing program.
It’s not for every business, but there’s no better way to give employees a stake in a company’s success. For businesses that look like they’re going somewhere, profit sharing programs can be a powerful inducement to come work for you instead of for someone else.
9. Sweeten the pot.
When competition for employees is fierce, a plain old signing bonus may be what’s needed to attract the employee you want and get that person to work for you rather than for some other company. If you choose to do this, there are two things to keep in mind. The signing bonus has to be large enough to matter, and the signing bonus has to be contingent upon x amount of time of employment. (Otherwise you’ll be running a revolving door as people sign up, take the money and run.)
10. Widen the scope of your advertising.
It’s not enough to Just place an ad in the Help Wanted section of the local newspaper anymore; your chances of attracting the employees you want will be much better if you broaden your advertising. Place ads in places such as job Web sites and college/university campus boards, for example. Advertise in other towns or cities. See 7 Easier Ways to Find Employees for more ideas on spreading the word about your employee search and hiring tips.
And if you have other employees, don’t forget to get them involved in the employee recruitment hunt. You can, for example, offer signing bonuses to those who successfully refer a new employee.
There are qualified people out there who can do what you need done – you just need to attract them to the positions your small business is offering. Developing an employee recruitment policy based on the tips above will give you a better chance of attracting the employees you’re looking for.

Writing The Business Plan: Section 5

By Susan Ward

Job Vacancy Indonesia, Employee, Vacancy

Advertising And Promotion Plan
Essentially the Advertising and Promotion section of the marketing plan describes how you're going to deliver your Unique Selling Proposition to your prospective customers. While there are literally thousands of different promotion avenues available to you, what distinguishes a successful Advertising and Promotion Plan from an unsuccessful one is focus - and that's what your Unique Selling Proposition provides.
So think first of the message that you want to send to your targeted audience. Then look at these promotion possibilities and decide which to emphasize in your marketing plan:
Advertising - The best approach to advertising is to think of it in terms of media and which media will be most effective in reaching your target market. Then you can make decisions about how much of your annual advertising budget you're going to spend on each medium.
What percentage of your annual advertising budget will you invest in each of the following:
  • the Internet
  • television
  • radio
  • newspapers
  • magazines
  • telephone books/directories
  • billboards
  • bench/bus/subway ads
  • direct mail
  • cooperative advertising with wholesalers, retailers or other businesses?
Include not only the cost of the advertising but your projections about how much business the advertising will bring in.
Sales Promotion - If it's appropriate to your business, you may want to incorporate sales promotion activites into your advertising and promotion plan, such as:
  • offering free samples
  • coupons
  • point of purchase displays
  • product demonstrations
Marketing Materials - Every business will include some of these in their promotion plans. The most common marketing material is the business card, but brochures, pamphlets and service sheets are also common.
Publicity - Another avenue of promotion that every business should use. Describe how you plan to generate publicity. While press releases spring to mind, that's only one way to get people spreading the word about your business. Consider:
  • product launches
  • special events, including community involvement
  • writing articles
  • getting and using testimonials
For more about publicity, see "Getting Publicity For Your Business".
Your Business' Web Site - If your business has or will have a Web site, describe how your Web site fits into your advertising and promotion plan.
Tradeshows - Tradeshows can be incredibly effective promotion and sales opportunities - if you pick the right ones and go equipped to put your promotion plan into action. My article "Trade Show Tips" explains how to choose appropriate trade shows and gives display tips to make the most of your trade show experience. Read more about trade shows in the Trade Show Library.
Other Promotion Activities
Your promotion activities are truly limited only by your imagination. If you plan to teach a course, sponsor a community event, or conduct an email campaign, you'll want to include it in your advertising and promotion plan. Remember, sporadic unconnected attempts to promote your product or service are bound to fail; your goal is to plan and carry out a sequence of focused promotion activities that will communicate with your potential customers.
While small businesses often have miniscule (or non-existent) promotion budgets, that doesn't mean that small businesses can't design and implement effective promotion plans. Visit the Business Promotion Library for a host of inexpensive ideas to get your promotion plan off the ground.
No business is too small to have a marketing plan. After all, no business is too small for customers or clients. And if you have these, you need to communicate with them about your products and/or services.

Marketing Plan for the Independent Inventor

By Mary Bellis

Job Vacancy Indonesia, Employee, Vacancy


How well your advertisements and promotions draw customers will ultimately determine how effective your marketing strategy is. It becomes your responsibility to cultivate your designated market, if you decide to market your invention yourself. One of the ways to do this is through advertising and promotions. Remember the aim of the advertising and promotional strategy is to create awareness of your product, to arouse customers' needs and expectations to the point of consumption and to create a loyal stream of satisfied customers who continue to patronize your business.

Effective Advertising and Promotions Techniques

Perhaps, the first step in developing an effective advertising and promotional strategy is to understand the difference between the two concepts. Most people think that advertising and promotions are one in the same; there is, however, a distinction between the two. While both advertising and promotions use the different media formats - print, radio, and television - as a way of conveying a message, promotion encompasses much more. It is the method of advertising and can entail community involvement. For example, this could mean sponsoring a Youth Organization, allowing non-profit organizations to use your facility, such as, letting the high school drama club use your parking lot for a car wash fund raiser, sending an underprivileged child to day camp or involvement in any type of positive community activity that will bring attention to your business.
While advertising is a way of keeping your business is the public's eye, promotions are a way of signaling that you are concerned and committed to the welfare of the community and its residents. This commitment may be one of the most effective techniques for building customer loyalty. People tend to be more supportive of businesses and organizations that give something to the community rather than those that just take from the community, never giving anything in return.

Advertising

Advertising plays an important role in successful business ventures. It entails identifying and selecting the media that provide the greatest amount of exposure for your business and developing effective, yet appropriate materials for each medium. It is more than running an ad in a local newspaper, on a radio or television station or just simply hanging a sign outside your business and waiting for the customers to purchase your product. It requires that you know your product - that is, the selling points - and that you develop literature that can arouse the customers' consciousness levels to the point that they are curious enough to investigate it, and then raises their need or desire levels to the point that they are willing to purchase it.
Advertising keeps your product or service in the public's eye by creating a sense of awareness. Yet this awareness alone will not ensure the success of your business. Thus, advertising not only has to be effective, it also has to be a continuous process.
It may be a good idea to mix the different media formats that you use. For example, design a brochure that describes your product, emphasizing its selling points (special features). Place copies of the brochure in strategic locations of your business to use as customer handouts. Or, devise a customer survey. The survey should focus on whether customers like the product, the quality of the product, ways to improve it, the quality of service provided by staff - their friendliness and courtesy. Place the survey with a self-addressed, stamped envelope near the check-out counter and ask customers to mail in or return the survey when they come back. Review their comments with staff and implement those suggestions that are practical, cost efficient and can improve the overall quality of service your business provides.

More Media Formats

Newspaper, radio, or television ads (newspaper advertising is the least expensive and television advertising is the most expensive of these formats). You probably will need professional advice and assistance when developing ads for those media formats. The following media formats you probaly can do yourself:
  • Business cards
  • Classified ads in the local newspaper
  • Direct marketing
  • Telemarketing (this format can be expensive, also)
  • Yellow Pages advertising
  • Sampling - mailing or distributing free samples of your product to the public.
  • Advertising in community-based magazines or newspapers.
Whatever media format you use, be willing to invest the money needed to develop an effective ad campaign.

Business Success Story - Take-A-Boo Emporium

By Susan Ward

Job Vacancy Indonesia, Employee, Vacancy


While many people think that finding antiques is the hardest part of Andrea and Martin's business, it isn't. Finding inventory is easy, as Andrea and Martin buy from a network of other antique dealers, do estate sales, and do consignment.
The hardest part of starting Take-A-Boo was finding customers. Like many small businesses, Take-A-Boo Emporium had no advertising budget when it opened (and still doesn't). Andrea and Martin have both spent many hours promoting the business. Rising to the challenge of business promotion means exploring a variety of promotion ideas and constantly searching for new business promotion opportunities.
Andrea regularly sends out press releases to home decor magazines, newspaper editors, and television producers. These efforts have paid off with mentions in local community newspapers.
For instance, a June window display that included wedding photos of local residents was featured in a local newspaper. "It was a nice way to tie in the community and generate awareness at the same time," Andrea says.
Take-A-Boo Emporium's second anniversary street party in June was another promotion idea that was a big hit with local customers and helped raise the business' profile in the community. The party included bubble blowing for the kids and free caricatures for customers.
The company's promotion efforts on local television have also been very successful, bringing customers to the store and building credibility. Martin has appeared as an antiques expert on Toronto Living and appears regularly on the Rogers Community Television program Daytime. When he appeared on Breakfast Television on Citytv, two customers who called in to the shop while Martin was on the air bought items from Take-A-Boo Emporium. Now there's great customer response!
Andrea has also often discussed story ideas with the Globe and Mail, the National Post, and a variety of home magazines. While nothing national has panned out yet, Andrea is hopeful. "Making the contact is the first part. Generating publicity takes time. The seed planted today will blossom next spring into a story."
Another way that Andrea and Martin seek to reach out to prospective customers is by using the Internet. Continue on to the next page to learn how they used eBay to test the market for their products and developed a web site.

Entry Level Job Guide

By Alison Doyle

Job Vacancy Indonesia, Employee, Vacancy 


Are you getting ready to graduate from college, or are you a recent recent grad ready to settle into that first serious job? Do you need help getting started? Here's how to get going on an entry level job search.

Entry Level Job Guide

Getting Started On an Entry Level Job Search
Career Advice
Resources to help with your entry level job search including career advice, career change information, job descriptions, career education, career choices, career tests and quizzes, and career information.
Career Services
Students and alumni, use your college Career Services office. The staff will be eager to help you with all your career transitions from finding an internship or summer job, to exploring career options, finding a job for after graduation, and for career changing mid-life.
Employer Research
Research employers online and find companies in your industry or find out more about a potential employer so you can interview effectively.
Entry Level Job Search
College Student Job Search Tips
Resources to help college students with a job search including college career offices, alumni who have volunteered to help, college job sites that provide entry level job listings, and job search tips specifically for students.

I Never Dreamed I Would Have This Much Trouble

From ang766


The job I lost
I worked at a company that manufacturers home improvement and construction materials. When the housing market tanked, the company I worked for downsized and I was one of the casualties.

What it's like being unemployed

I have been looking for work for 23 months with no success. I even went back to school to obtain my bachelor degree and worked for a year part-time as an unpaid intern to gain experience and have not been able to find a job.
I never dreamed I would have this much trouble. Entry level doesn't even mean entry level anymore, everyone wants 2-5 years of experience for entry level positions. It's very depressing, frustrating, and scary. I have one check left and I will have exhausted all of my benefits. What am I supposed to do now to support my family?

Advice

  • I have learned that you should never stop learning so that you can have an advantage if you ever do lose your job. Also, I have told my kids to make sure that they get all of their education while they are young and to not wait for any reason. I also told them to not worry about supporting any significant others and to look out for themselves. I want them to learn from my mistakes and to be prepared so they never have to go through anything like this.

Employee Grade Levels

By F. John Reh

Job Vacancy Indonesia, Employee, Vacancy 


Many companies find it useful to create employee grade levels. Creating employee grade levels assures equal compensation for the same work across different departments and divisions. If your company employs designers, sales people, programmers and accountants, for instance, how do you make sure they receive equal compensation and treatment when such different people have similar responsibility levels? One good solution is employee grade levels.

Sample Employee Grade Level Descriptions

Here are examples of employee grade level descriptions from individual employees up to the Vice President level. Level A - Individual Contributor
  • Individuals at this level usually follow standard work routines
  • They generally work under close supervision
  • They typically have very little decision making ability
  • Typically less than three years relevant experience is required at this level.
Level B - Professionals
  • Individuals at this level usually have procedural or systems experience
  • They generally work under general supervision
  • Their decisions are usually based on established procedures
  • Typically 3-5 years relevant experience is required at this level.
Level C - Managers and Senior Technical Professionals
  • Individuals at this level must have command of the procedures and systems used.
  • They generally work to specific measurable objectives requiring operational planning skill with little direct supervision
  • They have considerable latitude for making decisions within their unit
  • People skills are important
  • Typically 5-7 years relevant experience is required at this level.
Level D - Directors
  • Individuals at this level must have a thorough understanding of the theoretical and practical application of the principles of their profession.
  • They generally work to broad goals for their area of responsibility
  • They have significant latitude for making decisions for their operational or functional units
  • People skills are essential
  • Typically 8-10 years relevant experience is required at this level.
Level E - Vice President
  • Individuals at this level are seasoned professionals in their field of expertise
  • They give strategic to the units under their control
  • They develop and direct short and near term goals for their units
  • Their decision making is only to direction from top management
  • People skills are essential, including the ability to develop subordinates, are critical.
  • More than 10 years relevant experience is required at this level.

Performance Management Instead of Layoffs

By F. John Reh

Job Vacancy Indonesia, Employee, Vacancy


In the previous article, we looked at the damage done to businesses that promote people to their level of incompetence and leave them there. We suggested demotions as the best approach to solve this problem, for both the employee and the company, and renamed them "Inverse Promotions". However, we recognize many people have an ego problem with demotions and it is not an idea that will catch on soon.
Something Must Be Done
The fact remains, however, that something has to be done. The cost to the business is too high. Leaving an incompetent manager in place costs the company in errors, lost productivity, high turnover, and low morale. There also is harm done to the self-confidence and self-esteem of the individual who has reached their level of incompetence and doesn't know how to go back.
If employees can't request a return to their former position, or if they won't accept an inverse promotion, the company still must take action. The company has to protect itself, its other employees and even the career of the individual who has been over-promoted. The question is, how can this be done in a manner that effective and efficient for the company and that protects the ego of an otherwise valuable employee who got in over their head?
Performance Management
Performance management is one way to limit the damage and expense of an individual promoted beyond their level of competence. There should be a clear goal of determining whether or not a plan can be developed to adequately coach an individual to an acceptable performance level in a fairly short period of time. The plan should be developed, written down, and agreed to by the individual and his or her supervisor who both sign it. The plan needs specific, measurable milestone and specific time frames. Make sure the goals you set in the plan are S.M.A.R.T. Goals
Annual Performance Reviews are a waste of time. They are too formal and too infrequent. While the ultimate assessment of whether or not the individual met the plan laid out above must be formal, the steps to get there should not be.
Remember, this plan isn't for the few who were smart enough to decline an inappropriate promotion. This is for those who should have declined the promotion and didn't, either because they didn't realize it was beyond their capabilities or because they wanted the position for another reason, the prestige, for example. For that reason, the goals and metrics in the plan have to be unequivocal.
Manage This Issue
You can't leave an incompetent manager in place. It costs too much in money, morale, productivity, and innovation. If the employee won't request a return to a level at which they were competent, the company must take action.
  • Assess how quickly, if at all, the individual can be coached to an appropriate performance level.
  • Set unambiguous milestones and time frames and have everyone agree to them in writing.
  • If the goals are met, you have successfully managed the development of an employee and made them and yourself more valuable to the company.
  • If the goals are not met, everyone will agree that a step backward is in everyone's best interest and the employee is more likely to be able to accept the "demotion"
Next we will look at another alternative to demotions. We will review shifting the entire hierarchical paradigm. We will explore ways to get the most out of people in self directed teams.
-------
If you have any questions or comments about this article, or if there is an issue you would like us to address, please post them on our Management Forum to share with the entire group.

Inverse Promotions (cont.)

By F. John Reh

Job Vacancy Indonesia, Employee, Vacancy

Inverse Promotion
The solution is easy to see, but difficult to do. An individual who has been promoted beyond their level of competence is unhappy, is doing a poor job, is costing the company money, and is hindering the development of others. The employee needs to be returned to the level at which they were a great employee. Usually, that is the position, or at least the level, from which they were promoted.
Companies are reluctant to demote people because of the potential liability in doing so. Most managers, who would have to do the demotions, lack the skill and training to do it well. Certainly they lack the desire to do it.
The employee doesn't want to seek out the demotion, for a variety of reasons. And if the employee is demoted, their ego is bruised and they probably will quit and walk out.
The fact remains that moving the employee downward is the appropriate thing to do. The company gains through increased production and innovation. The employee gains from an increased job satisfaction. So the management challenge is to make the change is such a way that they employee can accept the change.
Employee Resistance Points
Typical employees will resist the inverse promotion for two reasons, ego and money. The successful manager will help them deal with both issues.
The ego issues can be addressed by discussing with the employee the success he or she had in the previous position and how much they enjoyed it. The manager should stress how valuable the employee was in that position and how valuable the company expects they will be again. The employee should be transferred to a different unit, not just back into the one from which they came, whenever this is possible. They should be given time to think about the change, not just have it sprung on them as it is about to happen. This will allow them to consider the potential value in the new position and to develop coping strategies.
The money issues should be a non-issue.
Usually there is enough overlap between the pay scales of the two positions that the employee returned to the lower position would still be within the upper end of the pay scale for that position. However, even if they are outside the pay scale, they should be left at their current higher salary. This will also help somewhat with the ego issues.
Rather than cutting the employee's pay, leave them at that pay level until the pay scale for the lower level increases over time and reaches where they are. Be sure to tell them that that will happen. Inform them that their pay won't be cut, but that they won't get any raises until they are back in line with others in that function. While this may seem like an extra cost for the company, consider the alternative. The employees resentment over a pay cut, coupled with the ego damage of the demotion, may cause the employee to resign. The cost of finding, hiring and training a replacement will seriously exceed the cost of leaving them at their present salary.
It Won't Work For Everyone
The larger a company is, the more likely it will be able to find a suitable position into which to move someone being inversely promoted. They will have more divisions and a larger number of positions at the level to which the individual is being moved. A large multi-national conglomerate is more likely to be able to find a suitable supervisor position for a former manager than is an eight person manufacturing company.
In addition, people are not equally likely to accept the change. Some will have more emotional and ego issues than others and be unable to accept the change, even if it is handled considerately and with no change in pay.
Some companies will have union agreements or employment contracts that will prohibit or restrict these kinds of changes.
It Is The Smart Thing to Do
Smart companies, and smart employees, will take advantage of the potential benefits of an inverse promotion rather than a termination or a resignation. It saves the company money. It increases the productivity of the entire workforce. It removes barriers to promotion for qualified individuals. And it removes incompetence from the structure. Smart people will recognize the cost savings of not having to look for another job. They will seize the new opportunities to learn. They will enjoy their work again.
Manage This Issue
You have to find and remove those things that hamper your business as it competes. Incompetence is a major handicap. When found, it needs to be removed. However, like all these things, it needs to be done in the most cost-effective manner. In this case the most cost-effective first step is to plan and then offer an inverse promotion.
For those who don't believe our society will ever accept the concept of demotions by another name, or who are unwilling to wait for this kind of business practice to become more widely accepted, there are other alternatives. Next we will look at performance management approaches. The article after next, we will look at how to shift the entire hierarchical paradigm.

Performance Management Instead of Layoffs

By F. John Reh

Job Vacancy Indonesia, Employee, Vacancy


In the previous article, we looked at the damage done to businesses that promote people to their level of incompetence and leave them there. We suggested demotions as the best approach to solve this problem, for both the employee and the company, and renamed them "Inverse Promotions". However, we recognize many people have an ego problem with demotions and it is not an idea that will catch on soon.
Something Must Be Done
The fact remains, however, that something has to be done. The cost to the business is too high. Leaving an incompetent manager in place costs the company in errors, lost productivity, high turnover, and low morale. There also is harm done to the self-confidence and self-esteem of the individual who has reached their level of incompetence and doesn't know how to go back.
If employees can't request a return to their former position, or if they won't accept an inverse promotion, the company still must take action. The company has to protect itself, its other employees and even the career of the individual who has been over-promoted. The question is, how can this be done in a manner that effective and efficient for the company and that protects the ego of an otherwise valuable employee who got in over their head?
Performance Management
Performance management is one way to limit the damage and expense of an individual promoted beyond their level of competence. There should be a clear goal of determining whether or not a plan can be developed to adequately coach an individual to an acceptable performance level in a fairly short period of time. The plan should be developed, written down, and agreed to by the individual and his or her supervisor who both sign it. The plan needs specific, measurable milestone and specific time frames. Make sure the goals you set in the plan are S.M.A.R.T. Goals
Annual Performance Reviews are a waste of time. They are too formal and too infrequent. While the ultimate assessment of whether or not the individual met the plan laid out above must be formal, the steps to get there should not be.
Remember, this plan isn't for the few who were smart enough to decline an inappropriate promotion. This is for those who should have declined the promotion and didn't, either because they didn't realize it was beyond their capabilities or because they wanted the position for another reason, the prestige, for example. For that reason, the goals and metrics in the plan have to be unequivocal.
Manage This Issue
You can't leave an incompetent manager in place. It costs too much in money, morale, productivity, and innovation. If the employee won't request a return to a level at which they were competent, the company must take action.
  • Assess how quickly, if at all, the individual can be coached to an appropriate performance level.
  • Set unambiguous milestones and time frames and have everyone agree to them in writing.
  • If the goals are met, you have successfully managed the development of an employee and made them and yourself more valuable to the company.
  • If the goals are not met, everyone will agree that a step backward is in everyone's best interest and the employee is more likely to be able to accept the "demotion"
Next we will look at another alternative to demotions. We will review shifting the entire hierarchical paradigm. We will explore ways to get the most out of people in self directed teams.
-------
If you have any questions or comments about this article, or if there is an issue you would like us to address, please post them on our Management Forum to share with the entire group.

How To Find An Organization Worth Working For

From Patricia Soldati

Job Vacancy Indonesia, Employee, Vacancy




Patricia Soldati is former President & COO of a Fortune 500 national finance organization who re-invented her working life in 1999. As a career specialist, she helps corporate professionals find work they love -- both within the corporate arena, and by leaving it behind.
Sadly, many “top” companies today would likely flunk a spiritual audit.
Hidden behind the endless talk of organizational values, are profit-driven, high-pressure labor camps trading paychecks -- and diminishing perks – for your soul. All of which means that uncovering a company's corporate culture is a critical task for today’s job searcher. As important as the job itself.
Finding a Company That Meets Your Needs
To find a company that recognizes you have needs and desires beyond the workday – children, aging parents, personal interests, church and self -- start with the highest level view of the qualities that make any organization spiritually rich:
  • Trust, active participation, mutual respect, and a feeling of belonging.
  • Open, honest communication flowing up, down and across an organization
  • Congruity -- stated values are healthy and consistently practiced.
  • Leadership emerges and is welcomed at all levels
The cumulative result of these four patterns is a high "group intelligence" which produces organizations that are flexible, responsive, and able to react to change quickly. These companies respect you as an individual and are productive, profitable entities.
3 Steps To Uncovering Cultural Truth
You may never completely know a corporate culture until you have worked at the company for a while, but you can get darn close with the right kind of research. And do be pro-active. If there is an organization that you have even a inkling that you might like to work for – take them through this 3-step process.
1. Know your own cultural values. Use the list of questions below to create your own prioritized “cultural checklist.”
Community Spirit / Mutual Respect
  • Do employees at all levels address each other by first names?
  • How are new employees assimilated into the company?
  • What programs or events exist to foster team spirit?
  • How were you greeted?
  • What do employee’ voice mail greetings sound like?
Work-Life Balance
  • Is there a flex-time program?
  • Is tele-commuting an option?
  • Is there daycare?
  • Is there a corporate wellness program?
Open, Two-way Communication
  • What mechanisms does the company have in place to get feedback from its employees?
  • Is salary information accessible to all employees?
  • How are decisions made - and how are those decisions communicated?
  • Who sits where at meetings?
Atmosphere
  • Is it relaxed or formal?
  • Is there a casual dress code? Does it operate at all levels of the organization?
  • Are you free to drop into your bosses office? His boss?
  • Are all employees on a first-name basis?
Performance
  • To what degree does the company emphasize results?
  • What opportunities exist for training and personal development?
  • How do employees learn/know what is expected of them?
  • Is there latitude for creativity and innovation?
Inclusion vs. Exclusion
  • Are people of various backgrounds and personal preferences welcomed?

  • Is there a Diversity program?

  • How successful has the organization been at fostering diversity?

  • What is the percentage of (women or minorities, etc.) in management positions?
    Rewards and Recognition
    • Are employees appropriately rewarded and recognized?
    • What is the basis for rewards and recognition? (i.e., individual vs. team vs. organization based; performance vs. tenure)?
    • Are non-sales based contributions recognized?
    • What recognition programs are in place?
    Physical Environment
    • Does the physical environment provide comfort and inspire productivity?
    • Is the space attractive, clean and well-kept, with equipment in good working order?
    • Are there differences due to status or function?
    • Are personal office/cube spaces decorated ?
    Groups and Networks
    • How political is this company?
    • How are promotions earned?
    • Are there collegial groups within the company?
    History
    • Does the company have a sense of history…of legacy?
    • Is it communicated inside and outside the company?
    • What are the stories and myths that people talks about?
    • Are these shared internally and externally?
    • In what ways does the organization fulfill its social obligations to the community?

  • Creating a Logistics Strategy

    By Martin Murray

    Job Vacancy Indonesia, Employee, Vacancy 

    What Is a Logistics Strategy?

    When a company creates a logistics strategy it is defining the service levels at which its logistics organization is at its most cost effective. Because supply chains are constantly changing and evolving, a company may develop a number of logistics strategies for specific product lines, specific countries or specific customers.

    Why Implement a Logistics Strategy?

    The supply chain constantly changes and that will affect any logistics organization. To adapt to the flexibility of the supply chain, companies should develop and implement a formal logistics strategy. This will allow a company to identify the impact of imminent changes and make organizational or functional changes to ensure service levels are not reduced.

    What Is Involved in Developing a Logistic Strategy?

    A company can start to develop a logistics strategy by looking at four distinct levels of their logistics organization.
    • Strategic: By examining the company’s objectives and strategic supply chain decisions, the logistics strategy should review how the logistics organization contributes to those high-level objectives.
    • Structural: The logistics strategy should examine the structural issues of the logistics organization, such as the optimum number of warehouses and distribution centers or what products should be produced at a specific manufacturing plant.
    • Functional: Any strategy should review how each separate function in the logistics organization is to achieve functional excellence.
    • Implementation: The key to developing a successful logistics strategy is how it is to be implemented across the organization. The plan for implementation will include development or configuration of an information system, introduction of new policies and procedures and the development of a change management plan.

    Components to Examine when Developing a Logistics Strategy

    When examining the four levels of logistics organization, all components of the operation should be examined to ascertain whether any potential cost benefits can be achieved. There are different component areas for each company but the list should at least include the following:
    • Transportation: Does the current transportation strategies help service levels?
    • Outsourcing: What outsourcing is used in the logistics function? Would a partnership with a third party logistics company improve service levels?
    • Logistics Systems: Do the current logistics systems provide the level of data that is required to successfully implement a logistics strategy or are new systems required?
    • Competitors: Review what the competitors offer. Can changes to the company’s customer service improve service levels?
    • Information: Is the information that drives the logistics organization real-time and accurate? If the data is inaccurate then the decisions that are made will be in error.
    • Strategy Review: Are the objectives of the logistics organization in line with company objectives and strategies.
    A successfully implemented logistics strategy is important for companies who are dedicated to keeping service levels at the highest levels possible despite changes that occur in the supply chain.

    How To Find the Administrator Password in Windows XP

    By Tim Fisher

    Job Vacancy Indonesia, Employee, Vacancy


    The administrator password in Windows XP is the password used to access the "Administrator" account.
    This account usually doesn't show up on the logon screen and most people don't know it exists. Usually that's okay because you won't need to use your computer under this account very often.
    There are a few times when you will need this password! When you're accessing the Windows XP Recovery Console or you're trying to boot into Windows XP Safe Mode, you'll need this password before you can continue.
    Follow the steps below to quickly find the administrator password on your computer!
    Difficulty: Average
    Time Required: Retrieving the Administrator password may take a few minutes up to hours depending on the situation
    Here's How:
    1. Try leaving the password blank. More often than not, the Administrator password doesn't exist at all! Just press Enter without typing anything when asked for it.
    2. Enter the password to your account. Often times, depending on how Windows XP was setup on your computer, the primary user account will also be the administrator user account.
    3. Try to remember your administrator password. If you installed Windows XP on your computer yourself, you probably set the administrator password during the Windows XP installation process. If that's true, you might be able to make really good guesses at what the password might be.
    4. Have another user enter his or her password. If there are other users that have accounts on your Windows XP computer, one of them may be setup with administrator access.
    5. Recover the administrator password using a password recovery tool. Password recovery tools are software programs that work by making super-fast guess after super-fast guess until the password is discovered.
      Note: Some password recovery tools is the list I linked to above also have the ability to transform regular user passwords into administrator passwords. This could be valuable if you know your account's password but it's not an administrator account.
    6. Perform a clean installation of Windows XP. This is a last resort option. This type of installation will completely remove Windows XP from your PC and install it again from scratch.
      If you're just curious about your administrator password, I wouldn't suggest this extreme solution. However, if you're needing the administrator password to access diagnostic tools and this is your last effort to save your PC, performing a clean install will work. Keep in mind that it is a time consuming process due to the fact that all of your data must be backed up and then later restored.
    Tips:
    1. Looking for your administrator password but aren't using Windows XP? See How to Find Windows Administrator Passwords for instructions tailored for other Windows operating systems.

    Digital Prepress vs. Traditional Prepress

    By Jacci Howard Bear

    Job Vacancy Indonesia, Employee, Vacancy

    While design, document preparation, prepress, and printing can be viewed as separate areas, they are all intertwined. Prepress, using traditional methods or digital prepress, encompasses the entire process of taking a document from an idea to a final product.
    Prepress Affects Design and Printing
    Strictly speaking, prepress begins after the design decisions are made and ends when the document hits the press, but in practice the graphic design process must take into account the traditional or digital prepress process and limitations and the printing methods in order to be a successful design.
    Digital Prepress Requires Fewer People
    For many of us who might never have worked in publishing prior to the advent of desktop publishing, digital prepress may be the only type of prepress we know or understand. But before PageMaker and laser printers there was a whole other industry (and a lot more people) involved in getting a book or a brochure published.
    To help understand the differences and similarities in the two processes, it is helpful to see a comparison of conventional or traditional and digital prepress tasks including the design process. You may immediately notice how many different jobs the designer takes on now that desktop publishing software has replaced (or substantially changed) the job of the typesetter, paste-up professional, stripper, and others.

    Start a DTP or Graphic Design Business

    By Jacci Howard Bear


    So you think you want to start your own desktop publishing or graphic design business? You think you've got what it takes to work from home, be your own boss, and deliver the goods. But you aren't sure where to start, how to get customers, how to sell yourself or your design services. Start right here.
    What You Can Learn From This Course on How to Start a Desktop Publishing or Graphic Design Business
    This free course will show you how to evaluate your skills and expertise, establish yourself as a legitimate business, find clients, and do what it takes to start making money doing something you enjoy — freelance desktop publishing and graphic design.
    Only you can decide if and when you are ready to start your desktop publishing business but this course will give you a better understanding of what it takes to do freelance graphic design and desktop publishing production. If you follow the lessons and do the assignments in the Start a Desktop Publishing or Graphic Design Business course, by the end you will have some useful tools such as:
    • a working business plan
    • the beginnings of a marketing plan
    • an hourly rate and pricing plan
    • a name for your business
    • a freelance contract tailored to your needs
    Four Ways to Learn How to Start a Desktop Publishing or Graphic Design Business
    There are two online versions and two email versions of this course. Simply bookmark Page 1 or Page 2, below, then do the steps or lessons whenever you want or sign up for one of the email courses for daily or weekly email lessons and a more structured approach with regular reminders.
    1. How to Start a Desktop Publishing or Graphic Design Business in 10 Steps - online
    2. Start a Desktop Publishing or Graphic Design Business - 17 lessons online
    3. Start a Desktop Publishing or Graphic Design Business in 10 Weeks - weekly email lessons
    4. Start a Desktop Publishing or Graphic Design Business in 17 Days - keep reading to find out how to sign up for the daily email lessons.

    Working and Communicating Online

    By Jacci Howard Bear


    Can you run a business, including a desktop publishing or graphic design business, without ever leaving home? Email, Web-based services, online shopping, and net conferencing have changed the way businesses and customers communicate.
    Reach potential clients almost anywhere in the world with your Web site and targeted email marketing. In some cases, a Web-based portfolio and email can replace face-to-face meetings both at the initial stage and throughout the design process. When a client needs "hard copy" samples of your work, there's always the regular mail — and you can do that from your desktop too.
    Instead of phone tag, communicate quickly with new clients through email. You can even transmit documents such as contracts using Internet fax services. In some cases, instant messaging such as ICQ or AIM can provide useful real-time communication with clients or business partners.
    There's no need to limit yourself to local service bureaus and printers. Get printing quotes online. Transmit files electronically and follow up with faxed proofs or laser proofs shipped through a company such as Federal Express, which offers pickup and online tracking of packages. Exchange samples and proofs with clients using email attachments. The PDF format is ideal for this purpose.
    When you or the client need more interaction video conferences and electronic white boards allow you to transmit images, markup documents, and discuss projects almost as if you were sitting together in your office.
    Although the technology makes it possible, is it practical? There are obstacles to overcome.
    • Online advertising may not be able to reach your target audience.
    • Not everyone is proficient at or comfortable with sending or opening email attachments, sending/receiving faxes, or using conferencing software.
    • You or your clients may not have the minimum software/hardware requirements for video conferencing and other cutting-edge (or basic) technologies.
    • Not limited to online encounters, file incompatibilities can crop up at anytime — different versions of the same program and cross-platform issues can be especially frustrating for a potential customer not accustomed to these problems.
    • Some people are simply uncomfortable working with someone sight unseen.
    • Email, fax, and delivery may be fast but it is impersonal. The phone can personalize communications but not being able to pop over to the printer or drop off a proof and discuss it in-person can be frustrating.
    • Due to the overwhelming growth of spam and email-transmitted viruses, email can be troublesome, especially for clients who are not up-to-speed on the latest spam filters and virus protection software.
    If you are willing to take the time and initiative to develop reliable Internet skills, have the patience to work with the technology, teach reluctant clients, and pursue long-distance relationships with clients, printers, and other suppliers then yes, you could run a design business without (hardly) ever leaving home.