Senin, 11 Oktober 2010

Public Relations Specialist Resume

By John F Smit

Job Vacancy Indonesia, Employee, Vacancy



A public relation specialist is also known as communications specialist or media specialist represents clients aiming to build and maintain positive relationship with the public or establishing a good public image. It is believed that an organization's reputation, profitability and continued existence depend on the public acceptance and support to their goals and policies. The public relations specialist must have a multi tasking capabilities due to the wide coverage of his job responsibilities. He provides information to media as requested, establish and maintain cooperative relationships with representatives of community, consumer and other public interest groups, arrange public appearance, lectures, contests and exhibits for clients to increase product and service awareness while promoting goodwill, prepares promotional campaigns in all types of media including organizational publications for internal and external audiences such as employee newsletters and stockholder's report, consult with other advertising agencies to arrange promotional campaigns and policies, coaches client representatives in effective communication with the public and employees.
A college degree in public relations, journalism, marketing, communication and other related fields is a must for those who desire to work as public relations specialist. Some employers even require experience in information technology, health care, science, engineering, sales and finance. Needless to say, an applicant must be a well rounded person or a jack of all trades as he will be dealing with the diverse public population.
The job of a public relations specialist is evidently not an easy task. As such he must possess unparalleled skill in communications, both in oral and written form as he will be dealing with people outside their organization as he gets relevant information from all relevant sources. This information may be exchanged in person, in writing or email, or by telephone conversation. He must also be adept with computer applications including hardware and software even getting trainings for special programs as needed in preparing media releases and promotional paraphernalia.

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